Perplexity announces its own take on an AI shopping assistant

Perplexity is rolling out a new shopping feature to make buying things through its AI assistant easier and more personalized. The company's new feature is free for all Perplexity users in the US and builds on Perplexity’s existing relationship with payment provider Paypal.

The new shopping experience lets Perplexity users conduct more personalized product searches, like asking "What's the best winter jacket if I live in San Francisco and take a ferry to work?" Perplexity says its assistant can keep the context of your chat in mind as it searches for products, and incorporate details it's learned about your life and preferences to tailor results. Once the assistant has found products it wants to show you, it can then present them in nicely formatted product cards, with pros and cons about each jacket, for example, and other relevant details pulled from reviews and guides.

If ...