Perficient Wins Platinum MarCom Award for Groundbreaking Healthcare Access Research

A second recognition underscores the urgency of consumer-centric transformation in healthcare.

Healthcare providers and insurers face mounting pressure to deliver affordable, convenient, and digitally enabled care. Our award-winning research reveals that digital front door strategies are now essential for meeting healthcare consumer experience expectations. Organizations that fail to adapt risk losing trust, loyalty, and revenue.

About the Award

The MarCom Awards honor excellence in marketing and communication, attracting more than 7,000 entries annually from dozens of countries. Winning a Platinum Award—the competition’s highest honor—signals global recognition for strategic insight and creative execution.

This achievement follows our earlier dotCOMM Award, further reinforcing the study’s impact and credibility.

Key Findings from Our Access to Care Research Study

Our proprietary study analyzed responses from 1,000+ U.S. healthcare consumers to uncover how digital experiences, affordability, and convenience shape patient expectations and influence provider choice.

Critical insights emerged ...