Pega has a different vision for agentic AI. Here’s why

Pega, a major player in the process automation space, held its annual confab, PegaWorld, in Las Vegas last week. Like many of their competitors, ERP vendors, process mining vendors, etc., AI was topic #1 at their show. What was different was how Pega has approached AI, especially agentic AI.

Derek du Preez did a great job documenting Pega’s latest products and announcements in a Monday piece. Rather than repeat his excellent article, I will focus less on the technical aspects of Pega’s new solutions and more on the business implications these new technologies bring.

The overall problem with AI marketing

Right now, most every application, integration, workflow management and process mining software vendor has something AI-like they want to sell to their install base and to new prospects. Unfortunately, with so many vendors peddling AI solutions so relentlessly, so loudly, and, with such complicated language, it’s really ...