OpenAI's GPT Image 1.5 challenges Google at enterprise-grade visuals

OpenAI made its image generation offerings more precise and consistent in its latest update to ChatGPT Images, as more enterprises and brands use AI image generation to help with design visualization. 

The updates will roll out to all ChatGPT users and the API as GPT Image 1.5. The company said it's powered by GPT 5.2, which many early users found to be a powerful update for business use cases.  

“Many people’s first experience with ChatGPT involves turning a text prompt into a picture,” said Fidji Simo, OpenAI CEO of Applications, in a Substack post. “It’s a magical way to see what this technology can do, but the chat interface wasn't originally designed for this. Creating and editing images is a different kind of task and deserves a space built for visuals.”

Business-friendly updates in precise editing and instruction following

One of the biggest updates ...