OpenAI now gets to decide which type of product assassin it will become

OpenAI on Wednesday announced the death of its controversial Sora video creation tool, just two days after publishing a guide on how to use it well.

Like so many AI products, Sora was capable of creating revolting content and blatant copyright abuse. OpenAI tidied up those messes and then signed a deal with Disney that saw the House of Mouse promise to inject $1 billion into the AI upstart and explore using its tools.

On Monday, OpenAI was still promoting safe use of Sora on its website. On Tuesday it used a less visible channel, an X post, to announce “We’re saying goodbye to the Sora app ... We’ll share more soon, including timelines for the app and API and details on preserving your work.”

Disney then bailed on its deal.

Thus endeth OpenAI’s video generation efforts, for now at least.

The death of Sora follows last week ...