OpenAI introduces ChatGPT Pro $100 tier with 5X usage limits for Codex compared to Plus

OpenAI is making moves to try and court more developers and vibe coders (those who build software using AI models and natural language) away from rivals like Anthropic.

Today, the firm arguably most synonymous with the generative AI boom announced it will begin offering a new, more mid-range subscription tier — a $100 ChatGPT Pro plan — which joins its free, Go ($8 monthly), Plus ($20 monthly) and existing Pro ($200 monthly) plans for individuals using ChatGPT and related OpenAI products.

OpenAI also currently offers Edu, Business ($25 per user monthly, formerly known as Team) and Enterprise (variably priced) plans for organizations in said sectors.

Why offer a $100 monthly ChatGPT Pro plan?

So why introduce a new $100 ChatGPT Pro plan, then?

The big selling point from OpenAI is that the new plan offers five times greater usage limits on Codex, the company's agentic vibe coding application/harness (the name ...