Online storefronts RIP? Why the rumors of death are greatly exaggerated, according to Shopify's Harvey Finkelstein

A typically bullish assertion from the e-commerce platform’s President, Harley Finkelstein as he contemplates the debate around what AI will mean at an individual level, at a company level and at a cultural level. His thesis is simple - it’s not about the approach of a new era; rather, that new era is already here and we’re already in it.

Shopify anticipated this, he argues, hence his opening claim, backed up by a further pitch that AI is embedded now in everything the firm does, the products it builds, the way all staffers work etc:

AI has become an exo-skeleton for everyone at Shopify, giving them a virtual team of agents and that makes room for rapid experimentation....AI has given this exo-skeleton to everyone at Shopify, where effectively every single person in the team has this virtual team of agents that creates incredible opportunity for these like ...