NTT DATA and The Mainstream release the India GCC Innovation Transformation Report 2025

NTT DATA, in collaboration with The Mainstream, has released the India Global Capability Centre (GCC) Innovation Transformation Report 2025, outlining how India’s GCC ecosystem is transitioning from cost-centric delivery centres to AI-led global innovation hubs. The report was unveiled at the GCC Converge Summit, Bengaluru Edition.

Based on insights from over 250 GCC leaders and practitioners across major Indian hubs, the study highlights a structural shift in how GCCs contribute to enterprise value, innovation ownership and leadership development.

GCCs move from efficiency to innovation ownership.

According to the report, nearly 40% of India’s GCCs have already evolved into innovation hubs, driving digital modernisation, product co-creation and customer experience design. The emphasis is now shifting towards standardising innovation ROI and value measurement to align experimentation with enterprise outcomes.

AI has emerged as the primary differentiator, with over 45% of GCCs actively deploying AI within core processes ...