NRF 2026 and the Human Centered Future of Retail

In the lead up to NRF opening its doors in New York City, industry leaders were already debating how artificial intelligence, shifting consumer expectations, and economic uncertainty would shape the year ahead. One theme rose above the rest. Retail is entering a new era where human connection is once again the driving force behind meaningful customer experiences.

To better understand these conversations, Justin Racine, Principal and Associate Vice President of Commerce, attended Retail’s Big Show. He walked away with a clear message that he later shared in CMSWire. Below are several of his key takeaways.

A Return to Basics with Advanced Tools

Justin described NRF 2026 as a return to something retailers have always known. People want to feel understood, valued, and connected. While the industry has spent recent years racing toward automation and efficiency, the conversations at NRF signaled a shift back to the emotional core of retail ...