Next-gen analyst relations revisited - what are vendors getting wrong, and why does it matter?

My next-gen analyst relations post struck a chord. It's time to take stock - what have we learned? Any progress?

To refresh, my first call to action:

The "big three" analyst firms have their place, but buyers need a greater diversity of thinking (and input) to make sense of the speed of tech/business change.

So what do we have to gain from more creative/original analyst relations?

• Serve customer projects better (the ultimate goal), and
• Conduct better on-the-ground (and virtual) analyst events - formats which can be applied to other smaller VIP programs as well - such as customer advisory boards, or influence councils.

From brain dumps to two-way dialogue

To recap, this is not about dismantling the status quo of major analyst firms, a number of boutiques, and a smattering of perky independents. This call to action is about three main things:

1. Technology is changing too fast for a ...