Next '26 - PwC gets behind Gemini as partnership expands

Google Cloud Next 2026 has kicked off and an early announcement from the company was a $750 million fund to deliver new resources and incentives to partners. Kevin Ichhpurani, President, Global Partner Ecosystem at Google Cloud said:

Google Cloud’s partners are already leaders in agentic AI development and deployment, and have become important channels for distributing AI technologies.

Google is continuing with its 100% partner attach strategy driving growth via the global system integrator community. A case in point is with PwC. The firm's partnership with Google is around four years old. According to Dallas Dolen, PwC’s Technology, Media and Telecommunications (TMT) Leader for Technology Strategic Alliances:

Google invested in us when we were a tiny practice, helped us with coaching internally as it is hard to get a 175-year-old company to do new things. Now all the top to bottom relationships are there between the two ...