New York passes law requiring ads to disclose the use of AI performers

New York is taking steps to regulate the use of AI in the state's entertainment industry. NY State Governor Kathy Hochul passed two pieces of legislation on Thursday that forces certain productions to disclose the use of AI-generated performers, and defines rules around how someone's likeness can be used after their death.

Assembly Bill A8887B, now known as S.8420-A, specifically covers the use of AI performers in advertisements. Per Hochul's announcement, the law "requires persons who produce or create an advertisement to identify if it includes AI generated synthetic performers." S.8391, meanwhile, "requires consent from heirs or executors if a person wishes to use the name, image, or likeness of an individual for commercial purposes after their death."

“By signing these bills today, we are enacting common sense laws that will ensure we are fully transparent when using images generated by ...