New Study Shows Google Tracking Persists Even With Privacy Tools

A new SafetyDetectives study reveals the surprising extent of Google tracking across the web in the US, UK, Switzerland, and Sweden. Discover how Google Analytics, AdSense, and YouTube embeds collect your data, even when using DuckDuckGo.

Google and its tracking of user activity is nothing now but a recent study by SafetyDetectives, conducted across the US, UK, Switzerland, and Sweden, reveals the pervasive nature of Google’s tracking mechanisms across the internet.

The research, shared with Hackread.com, indicates that while privacy-focused search engines like DuckDuckGo can reduce exposure, completely escaping Google’s reach remains a significant challenge. The study simulated locations using a virtual machine and VPN to ensure accurate regional data collection.

The findings reveal that Google’s tracking extends far beyond its own products, embedded deeply within countless websites through tools like Google Analytics, AdSense, and YouTube embeds. This data helps Google build detailed user profiles for ...