New research from Snowflake finds how Indian businesses are leveraging AI to innovate and grow

As AI projects move beyond experimentation, the imperative has now shifted towards integrated AI adoption that delivers real business value. A new research from analyst firm Ecosystm, “Making AI Work: Strategy, Data, and the Power of Ecosystems,” has found how the APJ region is applying Agentic and Generative AI, the benefits of AI adoption, and crucial roadblocks that are halting organisations from harnessing the benefits of AI.

Commissioned by Snowflake, this Ecosystm whitepaper draws on insights from over 700 business and IT leaders across the APJ region. Ecosystm research finds that, in India, businesses are actively piloting and deploying Agentic and Generative AI across customer experience, marketing & communications, operations, and IT. With customers as the primary focus, the most evaluated use cases are interacting with customers across channels, reported by 69% of organisations, improving chatbot responses at 58%, and generating marketing content at 65%.

While short-term ...