New Report Reveals How AI is Rapidly Enhancing Phishing Attack Precision

The Zscaler ThreatLabz 2025 Phishing Report unveils the alarming sophistication of modern phishing attacks, driven by generative AI (GenAI).

By examining over 2 billion blocked phishing transactions on the Zscaler Zero Trust Exchange™ cloud security platform from January to December 2024, the report highlights a seismic shift in cybercriminal tactics.

Cybercriminals Leverage GenAI for Hyper-Targeted Scams

Gone are the days of broad, scattershot phishing campaigns; today’s attackers wield AI to craft hyper-personalized lures that exploit human vulnerabilities with surgical precision.

HR, payroll, and finance teams are prime targets, as GenAI creates flawless emails, texts, and calls that bypass traditional defenses and manipulate trust.

The report notes a 20% drop in global phishing volume in 2024, yet this decline masks a dangerous pivot toward high-impact, targeted campaigns aimed at maximizing success rates against high-value individuals and organizations.

Emerging Threats and Advanced Tactics Dominate 2025 Outlook

The evolving phishing landscape paints ...