New report claims Microsoft's 'This Is an Xbox' campaign was hated by employees

• Microsoft's 'This Is an Xbox' campaign was reportedly disliked by staff
• The Verge reports that it "offended many Xbox employees internally"
• The initiative was tied to the wider "Xbox everywhere" strategy that was seemingly being pushed at the time by former Xbox president Sarah Bond

Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees internally.

That's according to The Verge, which reports that the 2024 advertising stunt not only divided consumers at the time, but also "offended many Xbox employees internally".

Though the details were divulged, it's said that the initiative was tied to the wider "Xbox everywhere" strategy that was being pushed at the time by former Xbox president Sarah Bond, who resigned from her position last week following the retirement of Microsoft gaming CEO Phil Spencer.