Musk's xAI launches Grok Business and Enterprise with compelling vault amid ongoing deepfake controversy

xAI has launched Grok Business and Grok Enterprise, positioning its flagship AI assistant as a secure, team-ready platform for organizational use.

These new tiers offer scalable access to Grok’s most advanced models — Grok 3, Grok 4, and Grok 4 Heavy, already among the most performant and most cost-effective models available in the world — backed by strong administrative controls, privacy guarantees, and a newly introduced premium isolation layer called Enterprise Vault.

But it wouldn’t be a new xAI launch without another avoidable controversy detracting from powerful and potentially helpful new features for enterprises.

As Grok’s enterprise suite debuts, its public-facing deployment is under fire for enabling — and at times posting — non-consensual, AI-generated image manipulations involving women, influencers, and minors. The incident has sparked regulatory scrutiny, public backlash, and questions about whether xAI’s internal safeguards can match the demands of enterprise trust.

Enterprise-readiness: Admin control, Vault isolation, and ...