Moving to CJA? Sunset Adobe Analytics Without Causing Chaos

Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA) continue to emerge as the preferred solutions for organizations seeking a unified, 360‑degree view of customer behavior.  For organizations requiring HIPAA compliance, AEP and CJA is a necessity.  Many organizations are now having discussions about whether they should retool or retire their legacy Adobe Analytics implementations.  The transition from Adobe Analytics to CJA is far more complex than simply disabling an old tool. Teams must carefully plan, perform detailed analysis, and develop a structured approach to ensure that reporting continuity, data integrity, and downstream dependencies remain intact.

Adobe Analytics remains a strong platform for organizations focused exclusively on web and mobile app measurement; however, enterprises that are prioritizing cross‑channel data activation, real‑time profiles, and detailed journey analysis should embrace AEP as the future. Of course, you won’t be maintaining two platforms after building out CJA so you ...