Most Brits worry about online privacy, but they trust the wrong apps

• Nearly three-quarters of UK users value end-to-end encryption
• Yet, many Brits are unaware that their favorite apps don't offer it
• Proton also warns against Big Tech’s privacy-washing tactics

Many people say they care about who can see their online footprint. However, a new study from Proton, the company behind one of the best VPN and secure email services, suggests the reality doesn't align with these concerns, and the gap appears to be growing.

While most Brits say that they care about their online privacy and value end-to-end encryption, they continue to rely on popular apps that don't actually offer it.

The study showed that even among users who actively worry about data privacy, many overestimate just how secure mainstream services really are. Experts warn that it's more important than ever to understand which apps truly protect your data.