Monday Morning Moan - why Professional Services firm pitches on AI stink!

Part of the job of being an industry analyst is that you have to hear a lot of rosy talks from consulting executives about the latest new tech they are now all excited about. The worst of these can fall into two camps:

• Every service provider is telling essentially the same undifferentiated story except each of them thinks their story is more differentiated, more value/wealth-creating, etc. Well, they aren’t.
• The other group includes service firms that have done almost no primary research, have no real client-driven insights except those they cribbed from their competitors. It’s embarrassing.

For over 2.5 years now, I’ve heard plenty of service firm pitches on AI. And, they stink!

AI positioning by service providers is loud, fever-pitched and over the top. They universally talk like their firm alone valiantly fought their way through a treacherous technology wilderness and stumbled upon the ...