Micron says it's 'trying to help consumers' in RAM crisis despite killing its Crucial brand – and PC owners have got even angrier as a result
techradar.com
- Micron has defended its decision to shutter the Crucial brand of consumer RAM
- A marketing exec said, "Our viewpoint is that we are trying to help consumers around the world. We're just doing it through different channels."
- This refers to the majority of Micron's consumer business as being supplying RAM for OEM PCs, and the exec has a point to an extent – but so do those who are complaining
The RAM crisis continues to rage, and some consumers are still raging too, remaining unhappy with Micron ditching its Crucial brand last month – but the memory maker has just been defending this decision.
Wccftech interviewed Christopher Moore, who is VP of the Marketing, Mobile, and Client Business Unit at Micron (hat tip to VideoCardz). The tech site asked the executive a range of questions on the current RAM shortage as it relates to consumers ...
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