Meta rolls out new features for scam protection

Meta announced new features today aimed at cracking down on scams perpetrated via its platforms. First, Meta is launching AI tools for identifying impersonator of brands and celebrities, as well as for detecting deceptive links, which should help it to quickly take down frauds. Second, it is adding new alerts to caution against interacting with a potentially fraudulent account. Facebook will roll out alerts for suspicious friend requests, WhatsApp is getting warnings for device linking requests, and Messenger will also issue warnings if an account seems suspect.

Finally, Meta is also continuing to expand its processes for advertiser verification. The company said it aims to have verified advertisers account for 90 percent of its ads revenue by the end of the year, up from the current share of 70 percent. Last year, Meta estimated that marketing for scams and banned products could have been responsible for 10 percent ...