Meta Poached Apple’s Top Design Guys to Fix Its Software UI

Meta wants to make its AI hardware slicker and more fashion-forward. It also needs to make its software more usable. The way to do all that appears to be hiring design maestros away from Apple.

Meta has made a big move to hire two prominent designers away from rival tech giant Apple, likely putting them to work on designing Meta’s next generation of AI hardware and the software that runs on it.

Alan Dye, formerly Apple’s vice president of Human Interface Design, will join Meta to head up a new design studio within Meta’s Reality Labs. Billy Sorrentino, a senior director on Apple’s design team (and former WIRED creative director) will also join Meta’s Reality Labs.

In a post on the Meta platform Threads, Meta CEO Mark Zuckerberg said the two would lead the new studio and “bring together design, fashion, and technology to define ...