Meta is a mulling ads and a 'premium' version of its AI assistant, Mark Zuckerberg says

One day after Meta rolled out its standalone AI app, Mark Zuckerberg has shared more about how the company plans to eventually monetize its generative AI assistant. During the company’s first quarter earnings call, Zuckerberg said Meta AI could one day show ads and product recommendations. He also hinted at plans for a subscription component for those who want a more “premium” version of the assistant.

"I think that there will be a large opportunity to show product recommendations or ads, as well as a premium service for people who want to unlock more compute for additional functionality or intelligence,” Zuckerberg said.

He added that for now the company is more focused on growing Meta AI’s usage. (He announced yesterday that Meta Ai had reached “almost” 1 billion monthly users.) “I expect that we're going to be largely focused on scaling and deepening engagement for at ...