Measuring what matters: Turning digital ambition into boardroom impact

By Ramendra Shukla, CEO, Exponentia.ai

Across boardrooms worldwide, the conversation around digital transformation has matured. No longer is it about whether to go digital, the debate now centers on how to measure the true business impact of these initiatives. Despite unprecedented investments in AI, cloud, data, and automation, many boards still struggle with a fundamental question, Are our digital bets really delivering measurable outcomes?

The answer is increasingly complex. The digital landscape has evolved faster than traditional performance frameworks. Financial indicators like ROI and EBIT remain critical, but they no longer tell the full story. Boards are realizing that digital success demands a multidimensional view, one that blends financial performance with customer, operational, and innovation metrics that capture the real value being created.

The Financial Lens

In large conglomerates, financial metrics still anchor boardroom decision-making. Revenue growth, cost reduction, and efficiency gains are the most visible ...