Maruti Suzuki brings five more startups into its innovation fold to scale next-generation technologies

Maruti Suzuki India Limited has onboarded five early-stage startups as part of its continuing push to embed new-age technologies across core business functions, spanning manufacturing, logistics, quality assurance and workplace safety.

The latest cohort—AugurAI, Aatral, Zen Mobility, Indus Vision and Proxgy—has been selected from the fourth edition of the Maruti Suzuki Incubation Program (MSIP), which the carmaker runs in partnership with NSRCEL, the incubation and entrepreneurship hub of Indian Institute of Management Bangalore.

According to Maruti Suzuki, the initiative reflects a broader strategy to stay ahead of the technology curve by co-creating solutions with startups that can be deployed at scale across its operations. The focus areas include improving manufacturing precision, strengthening quality outcomes, enhancing employee safety, enabling sustainable logistics and elevating the overall customer experience.

Technology as a strategic enabler

Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India Limited, said the operating ...