Making a reservation for an agent-first business model - Wyndham Hotels CEO explains why he's checking-in on an AI future

At a time when users are looking to move beyond the proof-of-concept stage with agentic AI, customers are looking around for peer exemplars of organizations that have taken an early lead in putting agent deployment into practice at scale.

One such organization is Wyndham Hotels & Resorts, where CEO Geoffrey Ballotti can point to over 5,000 deployments of Salesforce’s Agentforce across its over 8,300 hotels. That’s only the beginning, he promises:

We are really just getting started. We're starting to roll out to Canada and Internationally. But with Salesforce tools like MuleSoft and Data 360, we have built a single source of truth, unifying all of our guests' reservation information and data, all of their loyalty information and all of their CRM data so that all our agents now are operating with the same trusted and real-time guest and hotel information, which they weren't ...