MakeMyTrip data shows growing adoption of voice-based travel search across Indian languages

MakeMyTrip has shared early insights from Myra, its generative AI-based trip planning assistant, indicating that voice interactions are beginning to change how Indian travellers search for and plan journeys.

According to the company, analysis of approximately two million voice conversations on the platform suggests that voice-based travel queries tend to be longer, more contextual and more linguistically diverse compared with traditional text searches. Myra currently handles over 50,000 conversations daily as part of the company’s broader AI-driven travel discovery and booking experience.

Voice queries show more contextual travel intent

The company said voice queries often include richer details about travel preferences. While most text searches contain three to four keywords, nearly 23% of voice queries exceed 11 words. These spoken requests frequently combine factors such as location, budget, dates and amenities in a single interaction.

For example, users may request “affordable hotels in North Goa ...