LUMA LAUNCHES LUMA AGENTS POWERED BY UNIFIED INTELLIGENCE FOR CREATIVE WORK

Built on Luma’s new Unified Intelligence architecture, Luma Agents introduce a new category of AI collaborators and are deployed today with global enterprise partners including Publicis Groupe and Serviceplan Group

Luma today announced the launch of Luma Agents, a new class of AI collaborators capable of executing end-to-end creative work across text, image, video, and audio. Designed for agencies, marketing teams, studios, and enterprise organizations who aspire to scale creative output without sacrificing quality, Luma Agents maintain full context from initial brief to final delivery – coordinating tools, models, and iterations within one unified system.

“Creative work has never lacked ambition, it’s lacked execution capacity,” said Amit Jain, Co-Founder and CEO of Luma. “Creative teams shouldn’t have to spend their time orchestrating tools. They should spend it creating. Agents aren’t shortcuts. They’re collaborators that maintain context, coordinate execution, and advance projects so teams can focus on ...