L'Oréal's new glass straighteners look cool, but it's the multi-styler design that has me really excited

The multi-styler market has started looking kind of generic lately – Dyson led the way with its excellent Airwrap, and everyone followed suit with Airwrap alternatives that are more-or-less the same design, while delivering varying levels of quality. Recently, though, I got a sneak peek of a new type of multi-styler that might finally shake up the market.

It comes from L'Oréal, and it'll be a sister product to the already released AirLight Pro hair dryer and the upcoming Light Straight + straighteners. At the core of the whole lineup is a new technology based around a specific, high-powered type of infrared light, and it's this that has potential to really change the multi-styler game.

I spoke to Guive Balooch, Global Vice President of Tech and Open Innovation at L’Oréal, to find out how it all works. He explained that the light enables both products ...