L'Oréal’s CES 2026 beauty devices include a skin-like flexible LED mask

Over the last ten or so years, L'Oréal has brought a taste of beauty tech to the masses at CES 2026. This time, it has three devices to show off: the “Light Straight + Multi-styler” as well as the helpfully named LED Face Mask and LED Eye Mask.

Don’t let the unassuming names mislead you. These three products actually harbor some unique traits. The Light Straight (and multi-styler, which I’m going to just call the Light Straight from here on), for instance, uses infrared light to help generate the heat required to style your hair. Meanwhile, the LED Face Mask is different from those made by companies like Dr. Dennis Gross, Omnilux, Therabody and Shark. Instead of fairly hard shells that sit rigidly on your face, L'Oréal’s version looks to be pliable ...