Looks who's back - Jeff Bezos has a new company which wants to use AI to build better cars, spacecraft, and more

• Jeff Bezos returns with a majorly-funded startup Project Prometheus
• High-profile recruits signal an aggressive attempt to accelerate development from day one
• It targets manufacturing systems across computing, vehicles, and aerospace sectors

Amazon founder Jeff Bezos is preparing to return to an operational role through Project Prometheus, a startup that will apply artificial intelligence to industrial manufacturing.

The move marks Bezos' first formal leadership position since leaving the Amazon helm in 2021, even though he has remained active in areas linked to Blue Origin, his space rocketry business.

Project Prometheus has already accrued close to one hundred employees, drawing from groups such as OpenAI, DeepMind, and Meta, and has attracted substantial attention due to its scale and hiring strategy.