Logitech CEO Says AI Gadget Makers Are Chasing Problems That Don’t Exist

In a refreshing change of pace from current trends, Logitech CEO Hanneke Faber suggests the peripheral maker is taking a more tempered approach to AI features and product launches, and is learning from the mistakes of others. You don't have to look very far to see those mistakes, with products like the Humane AI Pin and Rabbit R1 both flopping.

"What's out there is a solution looking for a problem that doesn't exist," Faber told Bloomberg in an interview.

One could argue if that's truly the case, but either way, dedicated AI products in the consumer space are proving to be tough sledding. Humane, for example, had big aspirations for its AI Pin, a wearable gadget that released to harsh reviews and may have ultimately been doomed by its $24 monthly subscription cost.

That's not to say Logitech isn't interested in AI at all ...