Lil Finder Guy is the cutest thing Apple has made in its 50-year history — and it has a secret

Adorable. That's the only way to describe Apple's Lil Finder Guy, who arrived without much fanfare alongside the MacBook Neo. The two-tone, 3D character is a physical embodiment of Apple's iconic Finder icon in macOS. It's also more than that.

No one is quite certain of where Lil Finder Guy comes from. Apple's never issued a press release. Instead, some eagle-eyed Apple fans first noticed Lil Finder Guy using a tiny MacBook Neo in the background of an Apple TikTok livestream.

During all the excitement surrounding Apple's most affordable and excellent $599 / £599 / AU$899 MacBook Neo, I certainly didn't notice the pale-and-deep-blue guy. However, possibly as part of Apple's unexpectedly massive 50th Anniversary celebrations, the spungy little guy has appeared in a handful of clever Tok Tok ads, where Lil Finder Guy is seen in a director's ...