Lamborghini Is the Latest Automaker to Pull the Plug on Luxury EVs

Back in 2023, Italian supercar maker Lamborghini announced it was going to enter into the electric age in style by bringing to life the Lanzador, a 1,341-horsepower “Ultra GT” that would be the most powerful car the brand had ever made by some considerable margin.

That dream, Lamborghini confirmed yesterday, has been shelved. Mirroring similar retreats from electrification made by other high-end automakers recently, the company announced the car will no longer be put into production.

Speaking to WIRED, the carmaker’s chief executive, Stephan Winkelmann, says that after a year of talking to dealers and looking at market and customer data, “it was clear not only that the acceptance of full electric cars is flattening worldwide for our type of cars, it's going almost to zero—if not to zero.”

Winkelmann says that although Lamborghini is ready for electric ...