Keith raises £2M to become the UK’s most automated law firm

Andy Shovel and Pete Sharman, who built THIS into a market-leading plant-based food brand, are pivoting hard. Keith is an AI-native regulated law firm targeting conveyancing first, with a 24/7 AI client agent and a target of reducing transaction times by 70%. Launch is Q3 2026.

Andy Shovel’s previous company sold plant-based bacon and chicken. His new one will be regulated by the Council for Licensed Conveyancers.

The pivot is about as sharp as pivots get, but the underlying logic is recognisable: find a large, fragmented market that has barely changed in decades and rebuild it from the ground up with technology.

With THIS, that market was meat alternatives. With Keith, it is conveyancing.

Keith has raised £2 million in seed funding, led by Backed VC with participation from Breega and several angel investors.

The money will go towards building a fully regulated AI-native law firm that Shovel ...