Justin Racine Named Four-Time CMSWire Contributor of the Year

Justin Racine, Principal of Commerce Strategy, has covered some of the most memorable commerce, retail topics and customer experiences to hit our newsfeeds in recent years. He has written for CMSWire on a wide range of subjects and has previously been awarded Contributor of the Year, so it’s no surprise that he has once again earned the honor for 2025.

This year, Justin decoded the Manning brothers’ secret playbook for brand loyalty and urged the world to recognize how customers are using AI in their holiday shopping. He wrote about everything from Taylor Swift to KFC, but we wanted to know which articles readers shared, liked, and returned to the most. Below are the top five CMSWire pieces Justin published in 2025.

Justin explores how the integration of conversational AI like ChatGPT with voice assistants such as Alexa ...