Jeff Bezos’ physical AI lab is close to raising $10 billion at a $38 billion valuation

Project Prometheus, launched in November 2025 with $6.2 billion in initial funding, is developing AI systems that understand the physical world, targeting engineering, manufacturing, aerospace, robotics, and drug discovery. The round has not yet closed.

Jeff Bezos is close to finalising a $10 billion funding round for his AI laboratory at a $38 billion valuation, the Financial Times reported on Monday, citing people familiar with the deal.

The startup, known internally as Project Prometheus, has attracted JPMorgan and BlackRock as investors in the new round. However, the fundraising had not yet been finalised at the time of publication. BlackRock declined to comment.

Project Prometheus launched in November 2025 with $6.2 billion in initial funding. It is focused on what the AI industry calls “physical AI”, systems that learn through interaction with the real world and understand the laws of physics, rather than learning from text and images alone ...