Jeena & Co. : A 125-Year-Old Logistics Legacy Reinvents CX

In an exclusive interaction with Express Computer, Ayesha Katgara, Director – Jeena & Co., and Deepak Pargaonkar, VP – Solution Engineering, Salesforce India, share how one of India’s oldest logistics firms is embracing the next phase of its digital journey. Jeena & Co. is investing in technology as a long-term enabler of efficiency and customer delight, from building in-house systems in the early 2000s to implementing Salesforce CRM in 2024. The spokespeople discuss the challenges faced, the rationale for choosing Salesforce, and how agility, data-driven insights, and cultural values are shaping the roadmap for the company’s next decade of innovation.

Jeena & Co. has a remarkable 125-year legacy. How has the company evolved over the decades to stay relevant in such a rapidly digital and customer-centric world?
Ayesha Katgara: Our digital journey began in the late 1990s, early 2000s, with a shift from paper to digital. We saw technology as an investment, not a cost. Back then ...