Is your Roku TV tracking you? It's likely, but here's how to put an end to it

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ZDNET's key takeaways

• Roku, Fire, and Chromecast TVs may collect viewing, usage, and screen‑content data.
• You can disable or limit data collection via privacy/ACR settings.
• Full privacy requires disconnecting the TV from the internet entirely.

Whenever I hear about consumer data tracking, my half-century-old brain dredges up that Hall and Oates hit called "Private Eyes" with the refrain "they're watching you." 

I don't mean to incite Big Brother paranoia; I know I'm not being spied on everywhere I go, especially not in the seclusion of my home. But while using streaming devices, you can almost guarantee that your entertainment and advertisement preferences are being tracked.

Also: I changed 6 settings on my Roku TV to significantly improved the performance

The culprit is better known as Big Data -- arguably less invasive and ...