Intel to outsource marketing to Accenture and AI, cutting in-house staff

What just happened? Intel is preparing for a major transformation of its marketing operations, marking a significant shift in how the company approaches customer engagement and internal organization. Under the direction of newly appointed CEO Lip-Bu Tan, the technology giant will outsource a substantial portion of its marketing work to Accenture, a global consulting firm, with artificial intelligence playing a central role in the transition.

This move is expected to result in significant layoffs within Intel's marketing division, with most affected employees expected to learn their fate by July 11.

The decision comes as Intel faces mounting pressure to reduce costs and regain its competitive edge in a rapidly evolving semiconductor market.

In recent years, the company has experienced technological setbacks and declining sales, prompting leadership to seek ways to streamline operations and accelerate decision-making. Tan, who took the helm in March, has made it clear that bold changes ...