Instagram Will Start Letting You Pick What Shows Up in Your Reels

Meta is giving Instagram users a rare glimpse into why certain posts are showing up on their Reels, the platform’s feed of algorithmically curated videos. Starting today, users will now see a list of what Instagram considers to be your top, recent interests. This kind of peek behind the algorithmic curtain is already uncommon in social media apps, but Meta is taking it a step further by allowing Instagram users to influence their algorithm directly by picking topics they want to see more or less often in Reels.

This feature, called “Your Algorithm,” drops as Instagram and TikTok continue to battle for prominence with younger users. It’s these users who potentially want more control over what they’re consuming as they scroll through video feeds, as well as other personalization options. The new feature is landing on Instagram first for those in the US, with a global rollout ...