Instagram will let you control which topics its algorithm recommends

For the first time, Instagram will start letting you control the topics its algorithm recommends, much as you now can on TikTok. The new feature is starting with the Reels tab but will eventually come to Explore and other areas of the app. Like much of what Meta is doing right now (for better or worse), the "Your Algorithm" feature will be powered by AI.

"As your interests evolve over time, we want to give you more meaningful ways to control what you see," Instagram wrote on its blog post. "Using AI, you can now more easily view and personalize the topics that shape your Reels, making recommendations feel even more tailored to you."

To see and control the Reels algorithm, tap the icon in the upper right corner (two lines with hearts) to open Your Algorithm. It will show what topics Instagram thinks you're interested in, then ...