Instagram Issues Warning Over AI Content And Calls Out Camera Makers

Instagram head Adam Mosseri dropped a telling Threads post suggesting that we're approaching a tipping point where AI will be so deeply integrated into media creation that distinguishing fake content from the real thing will be impossibly difficult. Instead of chasing the infinite tide of AI-generated pixels, the future of digital trust may lie on OEMs' shoulders to watermark or metadata their content the moment an image is taken.

As generative tools become standard features in phones, PCs, and editing software, the line between a real photo and an AI photo is blurring into obsolescence. If a photographer uses AI to remove a stray power line or adjust the lighting of a sunset, the resulting image is technically manipulated, yet it represents a real event. Mosseri argues that because AI is becoming ubiquitous, the industry should focus its energy on verifying human-captured media. This would involve a system of ...