Instagram is generating SEO-bait headlines for its users' posts

It looks like Meta has decided to turn Instagram users into unwitting SEO spam pawns. On Tuesday, 404 Media reported that the platform is generating sensational, likely AI-generated headlines for user posts without their knowledge or explicit consent. An Engadget editor has also noticed this on their posts. The headlines are found in the pages’ code and are only visible in search results.

The scheme appears to be an effort to boost the Google search ranking of Instagram content. For example, author Jeff VanderMeer's untitled video about a bunny eating a banana received a generic, SEO-style title. "Meet the Bunny Who Loves Eating Bananas, A Nutritious Snack For Your Pet," it reads. That indeed reads like the work of an LLM.

In another example, a Massachusetts library's post promoting a reading of a VanderMeer book got the same ...