Instagram Goes PG-13 as Meta Reshapes Teen Safety and AI Content Rules

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Instagram just got a movie rating.

Meta wants parents to breathe a little easier with new PG-13 rules for teen accounts, a move it says will make content safer, simpler, and easier to understand. The update also taps AI to help automatically apply those age-appropriate limits.

All accounts for users under 18 now default to a PG-13 setting that includes hiding or not recommending posts with strong language, drug references, or risky viral stunts. This update builds on Meta’s long-standing policy of protecting younger users by reducing sensitive content in their feeds and recommendations.

The goal is to build an Instagram experience that’s suitable for young users while still allowing them to stay connected ...