Instagram Chief Says AI Images Are Evolving Fast and He's Worried About Us Keeping Up

In a 2025 year-end post, Instagram chief Adam Mosseri addressed the massive shifts AI is causing in photography, stressing that authenticity will be harder and harder to come by -- and offering thoughts on how creators, camera makers and Instagram itself will need to adapt.

"The key risk Instagram faces is that, as the world changes more quickly, the platform fails to keep up. Looking forward to 2026, one major shift: authenticity is becoming infinitely reproducible," Mosseri wrote in the post, which took the form of 20 text slides -- no images at all. (He also posted a somewhat expanded version on Threads.)  

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Mosseri said that AI is making it impossible to distinguish real photos from AI-generated images and that as more "savvy creators are leaning into unproduced, unflattering images ...