Influencers in the crosshairs: How cybercriminals are targeting content creators

It’s not an easy time to be an influencer. Brands are spending less, ad revenue is declining and competition is fierce – including from AI-generated influencers and impersonators. According to one study, around half of the industry makes just $15,000 or less per year, while just one in 10 pull in over $100,000. As if that wasn’t enough, there’s another challenge: influencers are an increasingly popular target for cybercriminals. A recent spear-phishing campaign abusing brands such as Tesla and Red Bull highlights the potential risks.

Account compromise could have a devastating impact, not only on the victim but also their followers and potential brand clients. If you’re a social media content creator, it may be time to revisit those account security best practices.

Why do influencers matter to hackers?

Threat actors are usually looking for several things in a potential online victim. If they’re ...