India’s Video Creator Boom: 5 Trends Reshaping the Digital Economy

India’s booming creator economy has become a major economic force, influencing more than $350 billion in consumer spending each year, with projections pointing to over $1 trillion by 2030 as per a recent report. At the WAVES Summit in Mumbai (May 2025), the Indian Prime Minister said that it is the right time to reiterate India’s vision of ‘Create in India, Create for the World’, underlining how the country’s creative and digital prowess is shaping a new era of innovation and global influence.

But have you ever wondered what helps powers this creative boom? The answer is data. Every reel, vlog and livestream adds to the massive volume of data that India generates daily, driving a new need for reliable, scalable and secure storage infrastructure. Without a dependable storage infrastructure, the creator economy’s impressive growth could soon reach its limits.

Here are 5 data-centric trends ...