Incogni vs DeleteMe: Which data removal platform is your perfect choice?

Incogni and DeleteMe are two of the best-known data removal services. Incogni was launched in 2022 by Surfshark, the company best known for its eponymous virtual private network (VPN) app. Logically, as a VPN provider, Surfshark is interested in helping users maximize their online privacy, and Incogni represented another step towards this goal.

With a monthly or annual subscription, Incogni users can scan the web for their personal data and send automated removal requests to data brokers. After the initial scan, Incogni frequently rescans for the same personal data and sends fresh removal requests, particularly to new data brokers that seemingly don’t cease to emerge.

Founded in 2010, DeleteMe offers a similar data removal service. Users can submit their personal information and run a deep scan to find this information wherever it appears across the web. Then, DeleteMe will send removal requests to data brokers to ...